Digital Marketing : SEO 101
What’s SEO? In today’s online world, SEO serves as an essential part of your digital marketing plan. Let’s take a look at the basic knowledge of SEO.
SEO stands for Search Engine Optimization. It involves content optimization and link building of websites to make it rank to the top of search engine results page (SERP)
1. Keyword Integration
Keyword integration involves keyword selection and keyword density. Choose the relevant keywords based on the historical data track for each topic of your site, so your page will rank and appear on top of relevant search enquiries.
2. Internal linking
Internal linking aids in website navigation, it builds up the hierarchy of a website, and therefore distributes page authority and improves ranking in search engines. It enhances search optimization, usability, and conversion optimization, by passing authority from one page to another, diverting visitors to high-value pages and prompting visitors to act as calls to action.
3. Write high quality and optimized content
Google aims to rank high-quality content at the top of their page to bring Google more traffic for it’s Ad. High quality and long content help keeping users staying longer in your website, thus increasing engagement level and Google will receive these positive signals. Therefore, building an informative and long content is essential for the success of your website.
4. Site Security
Customers are concerned about their private information security when they have to leave their personal information on your website. Remember to build a safe and highly guarded website to protect your customers’ valuable information.
5. Mobile compatibility
When it comes to mobile apps people are concerned for its compatibility.
Responsive design is spreading in Google in these years due to the rise of mobile web browsing. Responsive design helps users view your site on any device. Google has moved to a mobile-first indexing system, so a mobile-friendly site is essential to rank well through the search results.
6. User Experience
A google experience can help make customers stay longer on the company’s website. User experience consists of several elements such as web browse surface designs.